Customized Presentation Starts with Branded Presentation Paper
Custom tissue paper' is a lightweight printed wrap that goes inside packing boxes, gift bags, and mailers to ensure protection of the contents while proudly displaying your branding during the unboxing experience. It will help protect the surface from scratches, cut down on dust exposure and afford a shiny layer of presentation without altering the existing packaging design.
Custom tissue paper is an ideal way to establish a brand presence for DTC brands, boutiques, subscription companies, and retail businesses because it's one of the most apparent moments that customers interact with a product. Custom tissue paper can be used to print logos on packaging materials for apparel, or to make high-quality wrapping for luxury items, it's a simple and economical way to improve the presentation of your items.
Whether you're looking to print a simple logo design in one color or a complicated full-color piece of art, our custom printed tissue paper solutions have you covered. Popular applications include:
- E-commerce mailer boxes
- Retail shopping bags
- Jewelry packaging
- Cosmetic and skincare packaging.
- Subscription boxes
- Candle packaging
- Corporate gifting
- Boutique apparel orders
One of the reasons why custom tissue paper for packaging is used broadly is that it enhances the presentation of the products and aids in keeping them protected during shipping and handling.
Paper Weight & Material Options Designed for Different Packaging Needs
The density and thickness of tissue paper are measured in grams per square metre in short form GSM. A lower GSM paper will be lighter and more translucent, and a higher GSM paper will be more opaque, durable and structured.
Depending on the protection required and the packaging, different strengths and finishes are needed for different product categories.
17 GSM tissue paper: this is the standard light paper tissue that is used in soft presentation and economical shipping applications. Easy to fold and gives the gift box and mailers a tiled look.
28 GSM tissue paper: this is thicker and has a stronger opacity level for high-quality packaging. It provides extra support and softness to products that need extra protection.
30 GSM white tissue paper: this gives a more elegant look to a presentation that requires a white paper.
40 GSM kraft tissue paper: this provides a natural and rustic design for sustainable tissue paper collections.
Where extra protection and coverage is needed, larger sizes of 18 lb paper are available. When you are dealing with light and delicate products, like a tissue, lightweight tissue is the only option.
Everyday Retail Fulfillment with Mid-Weight Tissues
The mid weight category is suitable for all-round use as it balances softness and durability for everyday retailing. This is a popular choice for
- T-shirts
- Cosmetics
- Subscription boxes
- Books
- General e-commerce packaging
Mid-weight custom tissue will offer higher visibility of the logo and be easy for the packing crews to fold and insert in fulfillment.
Specialty Tissue Paper for Food, Archival, and Sustainable Packaging
Various industries have particular paper characteristics for storage conditions and product sensitivity.
Acid-free tissue paper is used for:
- Jewelry packaging
- Wedding dresses
- Fine art
- Archival products
Custom food grade tissue paper is paper that has been created for bakery and food related packaging. Tissue paper should not be used directly in contact with food. Custom eco-friendly tissue paper is available on FSC paper, soy-based ink, water-based inks and recyclable/compostable papers.
Color Accuracy, Ink Behavior, and Artwork Preparation Notes
The reason tissue paper absorbs a certain amount of ink is that it's lightweight and translucent. Several factors relate to production that should be considered by the buyer:
- Only one side of the tissue paper is printed
- The back is white
- Lightly through printing graphics may appear in printed material
- Gradients and shading may look darker or less intense in artwork images compared to digital image previews
- Vector graphics are preferred for 2 colour printing
- Raster artwork should be provided at least 300DPI
These adjustments aid in reading and printing quality and consistency in larger quantities.
Custom Tissue Paper for Retail, Online and Gift Packaging
Retail and shipping applications make use of custom tissue paper for a number of different reasons, and it can enhance the appearance of existing packaging systems. Custom tissue paper with logo printing is popular with fashion and accessory brands for adding multiple layers to presentations in the shopping bag, hard shell boxes and ecommerce mailers.
Custom printed tissue paper no minimum projects are particularly in style for the smaller brands that are launching new product lines and seasonal packaging collections.
Tissue paper is used for separating products, surface rubbing and presentation for internal boxes for:
- Cosmetics
- Skincare products
- Candles
- Subscription boxes
- Handmade products
Food-Safe Tissue for Bakeries and Specialty Food Brands
This is a tissue designed specifically for bakery and specialty food brands that is safe for food use.
Food-safe tissue paper is specially developed for bakery and food packaging applications. These materials are suitable for:
- Pastry boxes
- Sandwich wraps
- Cookie packaging
- Gourmet food presentation
- Bakery carry-out packaging
Food-safe tissue is made with a different process than regular retail tissue, as they are made specifically for use around food.