Retail Branding Solutions and Product Identification
Our custom hang tags are created to provide branding, pricing and product information in a professional retail format. Printed hang tags can be used on clothing, jewelry, cosmetics, candles and gifts to convey information and enhance the appearance of the display.
Any paper, cardboard, fabric, or specialty material label secured to a product with a string, ribbon, elastic loop or plastic fastener is a hang tag. Logos, prices, barcodes, care instructions, QR codes, social media handles and promotional messaging are common information. Apparel companies sometimes refer to garment hang tags as swing tags.
We have a variety of materials available to suit various industries and presentations. For retail display, people prefer cardboard and paper hang tags, but for natural presentation, custom kraft hang tags are the ideal choice for brands concerned about the environment. Custom metal hang tags, PVC tags and fabric tags make the product stand out higher for premium collections.
Custom design flexibility offers the ability to create jewelry hang tags from a simple design to high-end retail hang tags that feature embossing, soft-touch finishes and foil stamping. Shapes can be fully customized with die-cut hang tags, such as circles, ovals, custom silhouettes or folded hang tags for extra product information.
Choosing Materials, Thickness & Structures for Custom Hang Tags
The choice of material and thickness is integral to how your custom hang tags will feel in your hands and how they will represent your brand in retail. Choosing the right stock and structure will affect packaging presentation, durability and readability.
Choosing a custom hang tag for clothing is often done using cardboard, as it provides a balance of cost and print quality. Kraft paper hang tags have a more natural look and are often used by eco-friendly clothing brands, handmade goods sellers and boutique stores. High-quality tags are frequently made from plastic, leather, canvas, wood, or metal for use in special accessories and durable applications.
Standard retail tags are usually 14pt (or “point”) thick, like a business card. For a more durable feel, the brands often have to go with the 16pt or 20pt soft-touch stocks. For a high level of tactile feel, ultra-thick 36pt to 64pt materials are often used in luxury collections and high-end retail brands.
Folded hang tags offer extra room to accommodate a second sheet of flyer on the inside of the tag whilst keeping product information, care instructions or campaign messages out of the way of the outside design. Jewelry, cosmetics, candles and accessories are some of the items that are typically given smaller custom hang tags.
Proper fit is also critical to a retail application. The most popular size is 2"x3.5", suitable for clothing and other retail items. For larger sizes (2"x4"), there is extra space for barcode hang tags, QR codes, materials lists and multilingual product information.
Printing, Finishes & Branding Features for Retail Hang Tags
Branded tags through custom printing are not just labels, but an investment in your brand presence. We offer several printing options and finishes for DTC brands, retail stores, subscription print brands, and wholesale companies.
With full colour printing on both sides of the tag, the CMYK printing process creates detailed graphics, photography and colourful branding elements. PMS/Pantone matching offers brand consistency in packaging, labels, boxes and retail materials. Various brands use a printed hang tag along with complementary accessories like belly bands, tissue paper, or insert cards
Common finishes include matte, gloss, soft touch and velvety finishes. Retail labels in the premium category may choose to use foil stamping, spot UV, embossing or debossing to add depth and contrast.
It is also essential that there are functional customization options. Barcode hang tags easily track items in the store, and QR code printing can enhance customer engagement, promotions, loyalty programs, or product verification. For seasonal campaigns or retail activations, some brands will add custom hang tag stickers or peel-away promotional areas to the tag design.
The location of holes can be varied to fit the product, either top left, top center or top right. Most of the standard hole sizes are 0.125" and 0.25", the latter fitting most ribbon, elastic and twine attachments. Grommets can be used for heavier products or those that are handled very often and are to be tagged.
Most custom hang tags don't include strings, they need to be ordered separately. Materials such as cotton string, elastic loops, ribbon ties, twine, plastic joiners and retail fasteners can be used to attach.
Retail, Apparel & Product Applications for Printed Hang Tags
Our printed hang tags work for a variety of retail and product types across the USA. Whether you're using it for a niche apparel company or at a mass retail level, hang tags are one of the most significant physical branding elements that are directly connected to the product.
The most popular uses are for clothing custom hang tags. Swing tags are used by apparel companies to enhance product presentation on retail racks by providing brand names, size, price, fabric composition, care instructions and brand identity.
Jewelry hang tags are often made in smaller sizes from high-quality cardstock, foil accents or other custom round hang tags for earrings, necklaces, bracelets and luxury items. Fashion makers use shoe hang tags for a number of purposes, such as product features, sizing, promotions, and display in the stores.
Printed hang tags are also utilized by gift brands, cosmetics firms, candle producers and subscription box enterprises to add to brand identity and boost the presentation of the client. Beverage companies and specialty foods startups often use bottleneck hang tags for special promotions or retail releases.
Barcodes and QR code integration enable products to directly link with the POS system, online promotions, digital menus, product tutorials, or loyalty programs, thus enabling retail fulfillment and inventory management. Together, this will enhance customer experience in retail and e-commerce.
